WTAF is Going On?

I don’t have to tell you, it’s crazy out there y’all.

2025 has presented some fresh challenges for small businesses everywhere, and The Cheeky Fig is no exception. Without even acknowledging the current political climate, I’ve been facing the unprecedented cost and unavailability of eggs, rising prices across the board for other ingredients, utilities, and rent, and now incoming tariffs - leaving me no choice but the heart-wrenching decision to put The Cheeky Fig into hiatus, effective May 1, 2025.

This is not a decision I’ve made lightly. This community has been absolutely incredible since day one, and has only grown stronger and fiercer as I’ve had the pleasure of getting to engage more with you all. You all have shown up and helped me carry on as long as I could, and you’ve done it with so much joy, energy, and kindness that it’s hard to even contemplate disengaging right now. It’s a sad fact that the math just doesn’t work at this point, and I simply can’t keep things afloat any longer.

HOWEVER, I am planning to bring The Cheeky Fig back ASAP! I can’t say when at this point, but I intend to resume operations as soon as things are a bit more hospitable! In the meantime, it’s my plan to have a few flash sales, pop-ups, and maybe even some classes whenever I can swing it! Please stay tuned and follow us on instagram for updates and event info as those details become available.

Lastly, and most importantly, thank you! I can’t adequately express the gratitude I feel to this community. It has been absolutely overwhelming to see this silly little dream not just realized, but embraced and then run with by you all. It’s because of you that I can see a future for The Cheeky Fig, and it’s because of you that I even want to come back and try again. I have been so held and supported by so many of you in ways I never could have predicted. The friends I’ve made, the community I’ve been welcomed into, and the laughs, ideas, and conversations we’ve shared have made everything so much more than worth it. I really and truly love you, and I hope I can come back soon and do you proud.

Thank you, thank you, thank you!

All my (messy, sloppy, tear-soaked) love,

~Simone, The Cheeky Fig